How Much Does HBO Pay MarkMonitor To Send DMCA Notices Removing Its Official Content From Google?

from the and-why-does-this-keep-happening dept

We've seen plenty of ridiculous stories about bogus DMCA takedowns, but none get so ridiculous as the ones in which the content being demanded taken down is the officially released content. This often happens because of shoddy / clueless middlemen, as is the case with the latest example being passed around. HBO hired DtecNet / MarkMonitor to keep infringing copies of its works offline, and as TorrentFreak notes, the company sought to achieve this by sending a DMCA takedown notice to Google that demanded the removal of links to HBO's own website (as well as links to legitimate sites that included reviews of the show in question, Eastbound and Down).
Again, this kind of thing seems to happen all the time, once again confirming the key point that despite all the talk by maximalists that Google should just "know" when a work is infringing, copyright holders' own representatives have absolutely no clue at all, and that should weigh against the idea that Google or any other third party might magically know.

My real question, though, is just how much is HBO paying DtecNet / MarkMonitor for this "service"? Not only is it making a complete mockery of HBO itself, but potentially killing search engine optimization value that HBO might have towards its legit and authorized content.

Also, isn't it comforting that DtecNet / MarkMonitor are going to be the ones responsible for going after people under the new six strikes program? Stories like this really add confidence to the idea that they're going to make a complete mess of the whole thing.

Filed Under: dmca, hbo, takedown
Companies: dtecnet, google, markmonitor

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  1. identicon
    wallow-T, 5 Feb 2013 @ 12:06pm


    On the VPN out of Malaysia that does not keep logs:

    "Six strikes" is not aimed at sophisticated users who use things like VPNs. "Six strikes" is targeted to discourage the low-hanging fruit: in particular, it is designed to discourage the unsophisticated user from allowing content to be UPLOADED from their home system.

    Consider this statistical model:

    There are 100 people using BitTorrent and allowing uploads from their computers. Everyone has access to the libraries of all 100 people. Under "Six Strikes," 20 users move to offshore VPN addresses for their torrenting, while 80 users just give up because VPNs are too complicated and they got tired of warning notices.

    Now, the online pirate library only offers the collections from 20 VPN users, down from 100 general users. Shrinking the online pirate library by 80% is seen as a win for the content industries.

    A digression:
    The content industries now understand that there is no one magic silver bullet. Parallel initiatives are already putting pressure on cyberlockers, and (I predict) pretty soon VPN services which don't immediately cough up customer details will find it prudent to decline USA customers.

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