How Much Does HBO Pay MarkMonitor To Send DMCA Notices Removing Its Official Content From Google?

from the and-why-does-this-keep-happening dept

We've seen plenty of ridiculous stories about bogus DMCA takedowns, but none get so ridiculous as the ones in which the content being demanded taken down is the officially released content. This often happens because of shoddy / clueless middlemen, as is the case with the latest example being passed around. HBO hired DtecNet / MarkMonitor to keep infringing copies of its works offline, and as TorrentFreak notes, the company sought to achieve this by sending a DMCA takedown notice to Google that demanded the removal of links to HBO's own website (as well as links to legitimate sites that included reviews of the show in question, Eastbound and Down).
Again, this kind of thing seems to happen all the time, once again confirming the key point that despite all the talk by maximalists that Google should just "know" when a work is infringing, copyright holders' own representatives have absolutely no clue at all, and that should weigh against the idea that Google or any other third party might magically know.

My real question, though, is just how much is HBO paying DtecNet / MarkMonitor for this "service"? Not only is it making a complete mockery of HBO itself, but potentially killing search engine optimization value that HBO might have towards its legit and authorized content.

Also, isn't it comforting that DtecNet / MarkMonitor are going to be the ones responsible for going after people under the new six strikes program? Stories like this really add confidence to the idea that they're going to make a complete mess of the whole thing.

Filed Under: dmca, hbo, takedown
Companies: dtecnet, google, markmonitor


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The First Word

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  1. icon
    JMT (profile), 5 Feb 2013 @ 2:12pm

    Re: And so what if there are glitches?

    "The copyright deniers..."

    What the hell is a "copyright denier"? I don't remember anybody claiming "copyright never happened!" They'd have to be nuttier than you...

    "Right now, Big Search makes millions of mistakes each day when it recommends illegally copied material to its customers."

    That's not a mistake, it's a search algorithm working exactly as it's supposed to, by finding the stuff people want the most. If you broke that functionality (and I know you'd love to), search engines would be useless. It'd be like digging up all the roads to prevent criminals driving.

    "I wish the system were perfect, but it's better than almost every other form of enforcement. "

    Except for the complete failure to reduce piracy. Other than that it's awesome...

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