Still A Dumb Trend: Pop Star Endorsements Pretending To Be 'Creative Directors'
from the how-often-will-she-be-at-the-office dept
As we said two years ago, it is a good thing that celebrity endorsers actually become more involved with the products they're endorsing, but it's somewhat insulting to suggest that these pop stars are actually being hired on as "creative directors." In fact, it's insulting to actual creative directors and the amazing work that they do on a daily basis. The value from a Lady Gaga, Will.i.am or Alicia Keys is in the publicity they bring, not in any sort of creative direction they provide (if any). It's also insulting to the intelligence of the public and the press who follow these things. If these were, say, music services, the position might be real, but in the three most high profile cases, it seems abundantly clear that this is just a way to make an endorsement seem like a bigger deal than it really is.