Major Media Fails To Fact-Check iPhone Joke

from the egg-on-face dept

Since some folks in traditional media still love to pretend that they are part of a select group of information filters that can provide fact-checked news items and that their internet counterparts cannot, I'm going to keep driving this point home: internet news groups and blogs are no more susceptible to hoaxes than major news media. We saw a wonderful example of it recently with the Manti Te'o story, in which major news not only bought the BS hook, line and sinker, but through their inaction, actually perpetuated the story. Still, while that was a story that was, at best, a very sad case of someone lying their tail off, some examples can provide a little more levity.

Such as, for instance, when the L.A. Times and UPI write up very real accounts of a very fake iPhone case that includes a retractable cup-holder. The kicker being that Network World's blog dismissed it as a prank days earlier. Writer Paul McNamara didn't miss the chance to point this out.
Hate to say I told you so ... No, wait, I'm fine with saying I told you so: That combination cup holder/iPhone case (right) that was mocked here on Friday is indeed a joke, or a publicity stunt if you prefer (and I do), according to the Dutch marketing firm that pitched it to reporters and the crowdsourcing site Indiegogo.
Yet, despite their forewarning, and despite the pure ridiculousness of a case for a phone where the largest part of the equipment holds a Starbucks coffee cup, the L.A. Times wrote about it in all seriousness.
In a video that can go toe to toe with any of the best infomercials ever made, Natwerk shows off its "Uppercup." The case is more than two inches thick, but it has a slide out cup holder that iPhone owners can use while they text with two hands or play a video game. Natwerk says the Uppercup will hold any size cup.
They go on to note that the Dutch company has thus far only raised $765 of their $25k goal, which probably should have been a sign that something might be off. They note that it might be something of a publicity stunt, but it wasn't. It was completely made up. That did not stop UPI from writing up their own piece, based entirely off of the L.A. Times article. UPI does not note anywhere that it might be a hoax or a publicity stunt.

So how much fact-checking would have been required to find out that this was all a joke? Apparently one email from McNamara, asking the marketing company responsible for this if it was a joke. Their response?
Yes, pretty much. For instance, the fact that we've made the whole thing about 3 times as thick as necessary we hoped would give away we weren't all that serious. Nevertheless, we really think it is a cool device and we would really want to have it produced so we can walk around and be cool with it attached to our iPhones.
It was a joke. So, it would appear, were the fact-checking abilities of two writers for major news media. Good thing there are blogs around to filter out their nonsense.

Filed Under: cup holder, fact checking, iphone, jokes

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  1. identicon
    Bill Lumbergh, 30 Jan 2013 @ 1:22am

    Ummmmmm yeahhh... I'm going to need you guys to add a condom onto that case of yours mmkay.

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