Studies

by Mike Masnick


Filed Under:
data, europe, sky is rising



Announcing: Our New Sky Is Rising Report!

from the digging-in dept

A year ago, we announced our Sky is Rising report, sponsored by CCIA, looking at the state of the global entertainment industry over the last decade -- and seeing that, despite the doom and gloom that we heard from some legacy players, the story actually showed tremendous opportunity. There was massive growth in content being produced, growth in revenue (though often distributed differently than through traditional gatekeepers) and tremendous new opportunities for content creators. It also found that, contrary to the claims that people just wanted content for free, people were spending more on entertainment. All in all, the data showed a much more positive picture than some have been spinning. That said, it did also highlight many of the challenges that content creators faced, with two key ones being important: the massive growth in content meant much more competition for consumers' dollars, while the changing technology and services landscape meant that the specific road map was a lot less clear.

This year, we're back with our second edition of the report, The Sky is Rising Two, once again, kindly sponsored by CCIA. This time around, we focused much more specifically on a few key countries in Europe: Germany, France, the UK, Italy, Russia and Spain. After the first report, we received some very reasonable questions about whether or not the global data reflected the situation across every country, or if one or two places (such as the US) might dominate and distort the picture in other countries. We chose to look at six of the larger economies in Europe individually, to see what we might find, and that's the focus of the second report. Once again, we've got a nice infographic that summarizes many of the findings:
What we found this time was that, as expected, there are some big differences within different countries -- with some doing better in certain areas, and some struggling in other areas. But, on the whole, the general picture was the same. The various industries were growing. The amount of content being created was growing. The number of new services enabling new business models and new ways to distribute content were growing massively. It's an exciting time, and the key point is, once again, that there is no "conflict" between tech and content. Rather the two work hand in hand together quite well, with new services enabling all sorts of growth opportunities for artists.

Of course, the same caveats that we saw last year still apply. There is more competition, and the path to success may be less clear. So for individual creators, it may seem like a much greater struggle -- though their overall slate of opportunities continues to increase. Similarly, with new services and new opportunities, there remain challenges for the legacy players (especially if they had gatekeeper roles) to remain relevant. Please check out the full report below:
Also, since the report covered countries where English was not the primary language, we also had the report translated into German, Spanish, French, Italian and Russian. You can find each of those versions at the bottom of the Sky is Rising 2 page.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. icon
    PaulT (profile), 27 Jan 2013 @ 6:58am

    Re: Re: Re: Re: Re: Re: Re:

    "corporate blogs of customized business and trend analysis for individual companies such as Volkswagen, Sprint, SAP and Nuance."

    An interesting group of companies with wildly different aims, industries and setups. Is Mike a shill for them all? It is interesting that you only ever lash out at him for that one time he was associated with Google, even though your quote places it clearly as just one of many companies he's helped out..

    "You've clearly veered off into some delusional world where I post on TD frequently."

    Lacking any other information, I have to assume you're the same anonymous coward who's obsessed with Mike's Google association, criticises Mike whenever he posts multiple times about a subject that interests him (Schwartz most recently) and lies frequently about people here on a regular basis. Don't like it? There's a way of differentiating yourself from that loser - use it.

    "Indeed I did. Nice try, though."

    Not a "try" - an honest question to make sure you used the facilities available to you before you started whining. Good for you that you did, though that still doesn't explain why you're whining that an opinion blog didn't cover the particular obscure story that you like. Again, I hadn't heard about it before you brought it up, and this is hardly the only tech site I read - maybe it's just not that important to people that Google is using a trademark dispute process as it's intended?

    "it was a story somewhat under the radar"

    So you admit it was a story that didn't interest that many people. Why are you singling out Techdirt for criticism if so many mainstream outlets also didn't cover it? I could understand if you were criticising the site for not covering a relatively well known story that puts Google in a bad light, but an obscure story that nobody else was bothered about covering? Is that the best you've got?

    "I'm not sure that rhyming is a case of trademark infringement. "

    They changed a single letter. I'm sure that if I set up a site called Dony or Nicrosoft, I'd get some questions from companies, why should Google not be questioning this?

    "Google should be much more concerned with the fact that people use "Google" as a verb meaning to search for something on the internet. That is a threat to their trademark ."

    True, although I fail to see what they can actually do to stop this, or why that has any effect on whether they should be addressing the African company.

    "First of all, I don't think pointing out bullshit is an "agenda." "

    Which is why I often oppose your blatant lies about me and other posters here. Your agenda is making up bullshit, not pointing it out. Unless you're not the AC that's obsessed with doing so, in which case feel free to differentiate yourself.

    "Post links to stories criticizing Google. "

    After a quick search, these are the first ones I spotted:

    http://www.techdirt.com/articles/20120820/02045620096/google-launches-patent-attack-appl e-disappointing-first-company.shtml

    http://www.techdirt.com/articles/20120923/22351120487/googles -copyright-crackdown-punishes-author-torrenting-his-own-book.shtml

    http://www.techdirt.com/articl es/20120812/23494420001/seven-reasons-why-google-is-making-mistake-filtering-searches-based-dmca-not ices.shtml

    http://www.techdirt.com/articles/20110201/11022312911/googles-childish-response-to-mic rosoft-using-google-to-increase-bing-relevance.shtml

    Want to stop pretending they don't exist now?

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Special Affiliate Offer

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.