Do We Really Want EU Bureaucrats Deciding What Google Search Results 'Should' Look Like?
from the this-won't-end-well dept
Of course, those competitors who spent so much effort pushing to force Google through the antitrust gantlet were pretty upset about the end result. However, they knew what was coming next and warned that Europe would come out with an answer that was more to their liking. And the latest on the EU antitrust investigation suggests that, indeed, European bureaucrats somehow believe that they know better than Google what its search results should look like, and they're planning to force Google to change its results to the bureaucrats' liking.
[Europe's antitrust chief Joaquin] Almunia said in the interview: "We are still investigating, but my conviction is [Google] are diverting traffic," adding: "They are monetising this kind of business, the strong position they have in the general search market and this is not only a dominant position, I think -- I fear -- there is an abuse of this dominant position."I'm not quite sure how one "diverts" traffic if the solution being provided is reasonably deemed to be better for the consumer. You can only show so many things on a search page, and Google spends a lot of effort figuring out which way seems to get the best results. No matter what, it's going to "divert" traffic from those it doesn't pick to those it does. But that's the business. The better it diverts traffic to help consumers, the better off the public is. And I'm not sure how the user is made "better off" by European politicians determining where Google needs to point people with its results.