Kid Cudi Goes After Universal Again, Wonders Why His Millions Of Video Views Aren't Translating Into Radio Airplay
from the umg-is-still-there-to-take-a-cut-of-whatever's-earned-WITHOUT-its-help dept
Cudi took to Twitter to express his displeasure and became his own promotional team. The result? "WZRD" debuted at #3 on the Billboard 200 chart -- all without label support. Now, something else has caught Cudi's attention and (re)raised his ire at his label. Apparently, he's racking up millions of views at Vevo -- but his latest singles (which are the "return to form" Universal seemed to be seeking) are getting no radio push from Universal, unlike other artists with similar view totals.
"King Wizard 3.4 million views on Vevo, Just What I Am has 4.3 million and my shit is not on regular rotation on radio. Hmmm," Cudi Tweeted from his account, @ducidni.It must be noted that Cudi has racked up three million views in a little less than a month. His previous track, "Just What I Am," has 4.5 million views in two months, all without label support or radio airplay. Here's Cudi's Twitter rant in full:
"Trinidad James got 4.1 million views on his hit (rightfully so), and I hear that jam EVERYWHERE. Wheres my fuckin spins???" the rapper born Scott Mescudi added.
Interestingly, Kid Cudi's official site (which is owned by Universal Music) includes his Twitter feed and it appears that UMG has decided to edit out any disparaging tweets. His "Im talking numbers..." tweet now floats freely in a context-free void, following his last, pre-rant tweet of "Dentist :("
UMG's not actually putting words in Cudi's mouth, but it's certainly taking quite a few out of it. Fortunately for Cudi, UMG doesn't control his actual Twitter account, but after the events of the last several months, I'm willing to bet it wishes it did.
If Cudi can push this volume with little to no support, it's probably a good indication that he could strike out on his own and move on from UMG. Of course, nothing in the major label world is quite that easy, what with contractual obligations and the fact that the third party that controls his creations would be more than willing to hang onto his catalog in perpetuity, even if it feels it's not worth supporting.