Victoria's Secret Doesn't Want To Be Associated With A Campaign About Respecting Women, Issues Takedown

from the no-respect dept

The EFF has a post up about how Victoria's Secret sent a legal nastygram to an ISP taking down a parody campaign by an anti-rape organization, FORCE, called Pink Loves Consent. The campaign was a parody designed to raise awareness of these issues, by mocking Victoria's Secret's "PINK" line of clothing, that includes underwear that says things like "sure thing" and "unwrap me." The parody campaign replaced those with things like "ask first" and "respect." The page showed what Victoria's Secret could have done to put forth a more positive, more respectful message... and the company's response was to go straight to the hosting company and demand the site be taken down (which it was, though they found a new host who was willing to put it back up). Parody is a key element of free speech -- and issuing a takedown over this seems like a pretty clear attempt to stifle free speech. And, really, it just makes Victoria's Secret look really, really obnoxious. Were its lawyers really so offended by positive messages, rather than pure sexual objectification?

Filed Under: lingerie, parody, respect, speech, threats, trademark, underwear


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  1. icon
    Ninja (profile), 20 Dec 2012 @ 2:53am

    Re: Parody?

    You, sir, are a moron. Even in the event they are LAWFULLY right there's a quite clear MORAL component here. Regardless of what anybody says the good course of action would be to get in touch with the creators and form a partnership to spread the word and consequently the brand.

    And yes it IS A DAMN PARODY. And it should clearly be fair use. One more reason the current copyright/trademark system is BROKEN.

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