Victoria's Secret Doesn't Want To Be Associated With A Campaign About Respecting Women, Issues Takedown

from the no-respect dept

The EFF has a post up about how Victoria's Secret sent a legal nastygram to an ISP taking down a parody campaign by an anti-rape organization, FORCE, called Pink Loves Consent. The campaign was a parody designed to raise awareness of these issues, by mocking Victoria's Secret's "PINK" line of clothing, that includes underwear that says things like "sure thing" and "unwrap me." The parody campaign replaced those with things like "ask first" and "respect." The page showed what Victoria's Secret could have done to put forth a more positive, more respectful message... and the company's response was to go straight to the hosting company and demand the site be taken down (which it was, though they found a new host who was willing to put it back up). Parody is a key element of free speech -- and issuing a takedown over this seems like a pretty clear attempt to stifle free speech. And, really, it just makes Victoria's Secret look really, really obnoxious. Were its lawyers really so offended by positive messages, rather than pure sexual objectification?

Filed Under: lingerie, parody, respect, speech, threats, trademark, underwear


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  1. icon
    Varsil (profile), 19 Dec 2012 @ 3:15pm

    Well...

    As others have noted, the campaign was holding out that these products were actual Victoria's Secret products, which is indeed trademark infringement and buys them into controversy they probably don't want. I think they're hoping they can extricate themselves from the thing gracefully, which is likely a tactical error.

    That said, I can see why they don't carry said products. They're in the business of sexy clothing. I can think of many, many things sexier than having a woman slowly peel off her clothing to reveal "NO MEANS NO". At that point I think I'd say "No" and go play some video games instead.

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