BitTorrent Book Promotion Drives 40% Of Downloaders To Book's Amazon Page
from the well,-look-at-that... dept
However, it appears that my concerns may have been overblown. Late last week, Ferris revealed that not only did the book land on various best seller lists (despite the lack of Barnes & Noble sales), but an astounding number of people who downloaded that extra content bundle on BitTorrent also clicked a "support the artist" button:
For instance, BitTorrent conversion is NUTS. Of 210,000 downloads (of this bundle) earlier this week, more than 85,000 clicked through “Support the Author” to the book’s Amazon page. We all had to triple and quadruple check that to believe it.Now, of course, not everyone who clicks will buy -- and he admits that as well. But, that's still an extra 85,000 people going to the Amazon page. Some of them are likely to buy.
Even at a 1% conversion after clicking an effective “buy now” link, that translates to 850 books… and BitTorrent is only accelerating. Wow.But BitTorrent is only for pirates and only hurts authors and artists, right?