New Study: Megaupload Shutdown May Have Hurt Box Office For Smaller Movies
from the makes-sense dept
Of course, you shouldn't read too much into non-statistically significant findings, but at the very least the data does pretty clearly show that there wasn't a sudden rush by people to go back to the theaters once Megaupload went away. Furthermore, it's possible that at least some movies -- perhaps a lot of movies -- were slightly harmed by less word of mouth. As the researchers note:
Our counterintuitive finding may suggest support for the theoretical perspective of (social) network effects where file-sharing acts as a mechanism to spread information about a good from consumers with zero or low willingness to pay to users with high willingness to pay. The information-spreading effect of illegal downloads seems to be especially important for movies with smaller audiences.At the very least, it seems like a good area of research that deserves more study going forward.