And... Jonathan Coulton Crowdsourcing A Piece Of His Next Tour As Well

from the a-growing-trend dept

It would appear that crowdsourcing concerts is suddenly becoming quite popular. Just as we wrote about Andrew Bird crowdsourcing his new South American tour via Songkick, someone points out that Jonathan Coulton (who has experimented with crowdsourcing shows in the past using Eventful), just announced a similar effort via a new ticketing site called BringTheGig. BringTheGig has a slightly different feature set, which is also interesting. The first group of people to pledge to bring a concert to the area (providing enough support to make the show happen) can actually then get their money back if the show itself turns out to be really big. So, this gives incentives for fans to sign up early and to tell all their friends about it.
Here’s how it works. There are 40 funder slots available – basically 40 tickets that go on sale in advance of the rest of them. After two weeks (or sooner), these slots will theoretically be filled, and the rest of the tickets will go on sale. If you are one of these first 40 people, you get your money back if we get more than 160 people to come to the show.

It’s a pretty cool idea I think: get a core of fans to cover what you need to make the show happen, and then incentivize those to spread the word
There are other similar sites, like GigFunder, and Eventful's "Demand It!" feature is still around as well. Songkick's Detour platform also has similar incentives, but through a very different mechanism. Given all this activity, I'm hopeful that we'll start seeing more innovative ways to make live shows more efficient and effective, while also creating new ways for artists to connect with fans and to help fans spread the word about their favorite artists. It seems like a real opportunity that is only just now being explored more deeply.
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Filed Under: concerts, crowdsourcing, jonathan coulton, tours
Companies: bringthegig, eventful, gigfunders, songkick

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  1. identicon
    out_of_the_blue, 23 Oct 2012 @ 8:23pm

    So those in early get to go for free...

    Kind of a Ponzi scheme for concerts. I'm none too happy with the "something for nothing" aspect, especially as the system can be cheated, either overall or personally: artist informs his pals first, then they put the bite on others, perhaps not telling them it'll make their own attendance free...

    Let's just have everyone PAY something: how about artist sets a figure wanted, then people make a contingent commitment, spreading word as needed. Of course, that removes the "incentive" for artist for the more people attending, but hey, it's all about the music, right?

    And I fail to see how this is high-tech; though don't have any actual examples to mind, the ancient "lined up a gig" seems to indicate it's not new to call ahead and check interest. -- Well, except that kids nowadays have more income to toss away on music, and in general are more trusting of unknown but likely drug-addict musicians.

    Still, it can be a "learning" experience for the unsuspecting. -- Exactly how would the 120 feel IF not told about the free deal the first 40 get after suckering them into paying? HMM? -- Better make sure this is all known! -- Because my notion of human nature is that most will say: "HEY! I'M not paying so YOU can go for free!" And the scheme falls to pieces.

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