Brazilian Newspapers Apparently Don't Want Traffic; They All Opt Out Of Google News

from the how-much-do-they-spend-on-seo? dept

We've already seen newspapers in Belgium and Germany argue that Google needs to pay them for linking to them in Google News. And we just wrote about how French newspapers were looking for the same ridiculous handout. But a bunch of Brazilian newspapers have taken the issue even further, and colluded to all pull out of Google News together (well, 90% of all newspapers in Brazil). They're demanding that Google pay them to link to them. Of course, I'm curious if any of those newspapers has ever hired an SEO expert to try to get them better search rankings...

Google, as it does, has pointed out that it sends these newspapers a ton of traffic, which you would think they'd appreciate. A Google representative pointed out how ridiculous the newspapers' stance was:
it would be absurd for a restaurant to tax a cab driver for taking tourists to eat there.
In the meantime, if I were one of the 10% of newspapers smart enough not to opt-out, I'd be going all out to try to steal that traffic from the big newspapers.

The newspapers defended their decision by arguing that Google News is "not helping us grow our digital audiences." Instead, they claim that "by providing the first few lines of our stories to Internet users, the service reduces the chances that they will look at the entire story in our web sites." I'm wondering how they determine this, because I can't see how that would possibly be true. Google notes that it sends four billion clicks to news sites each month. The newspaper guys seem to assume that without Google News people will just go straight to their newspaper sites, which is a huge assumption. It also assumes that the people looking at Google News aren't clicking through on news articles. Those both seem like very big assumptions that are likely to be entirely incorrect.

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    Ninja (profile), 19 Oct 2012 @ 12:11pm

    O LoL and hilarity ensues.. Most seem to be mainstream and as it's pretty usual most won't be missed.

    I do think Brazil is a tad different though, newspapers still have decent revenue from printed stuff. I'd say we are where the US were 10 years ago. I'm not sure why the delay but we are moving towards the same path.

    I do think we'll see them reconsidering.

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