Study: Viewing Cat Videos At Work Can Make You More Productive
from the who-comes-up-with-these? dept
Finally, there's a study to help point this out... and it does so in the most internet-awesome way imaginable. The study has found that staring at cute images can actually help productivity:
Performance indexed by the number of successful trials increased after viewing cute images (puppies and kittens; M ± SE = 43.9±10.3% improvement) more than after viewing images that were less cute (dogs and cats; 11.9±5.5% improvement). In the second experiment, this finding was replicated by using a non-motor visual search task. Performance improved more after viewing cute images (15.7±2.2% improvement) than after viewing less cute images (1.4±2.1% improvement). Viewing images of pleasant foods was ineffective in improving performance (1.2±2.1%).... Results show that participants performed tasks requiring focused attention more carefully after viewing cute images. This is interpreted as the result of a narrowed attentional focus induced by the cuteness-triggered positive emotion that is associated with approach motivation and the tendency toward systematic processing.I love academic speak trying to basically say "seeing cute animals makes you happy, and helps you focus" and turning it into: "a narrowed attentional focus induced by the cuteness-triggered positive emotion that is associated with approach motivation and the tendency toward systematic processing." Either way, while the study really only focused on "cute" images, it didn't take long for people to (perhaps reasonably) extrapolate the findings to cat videos as well.
So, in the interest of helping your productivity, we offer the following: