How The Press Misinterprets Scientific Studies

from the dream-recording-machines dept

There's an absolutely awesome comic by Jorge Cham of PhDComics (which you should read whether or not you're a PhD student) about the science news cycle, in which a nuanced scientific result showing a slight correlation is turned into a causal relationship by the press, leading to a flat out frenzy of others in the press who don't even bother to understand what the original research was about.

Click image to see full version
I'm reminded of this particular comic as the folks at On the Media point us to a story, told by Moran Cerf at The Moth (my favorite storytelling operation), about how, as a grad student, he got some research accepted for publication in Nature, the top of the top in terms of scientific journal prestige. His rather interesting research was about sticking electrodes in patients brains during brain surgery, having them think of certain things, and being able to have a projector project an image of what they were thinking. Cool, right? You can watch the video to see what happened once the press got hold of the story.
In case you can't watch the video, the short version is that Cerf had put together a short video about the research, and at the very, very, very end, when talking to a colleague about how this kind of research might advance in the future, the research mentions something about studying and recording dreams. Now, nothing in the actual research is about studying or recording dreams, but... the BBC picked up on this part of the story, and then everyone picked up on this part of the story, and things only got worse from there. And no matter what Cerf did, everyone was just focused on these claims about dream recording -- even to the point that director Chris Nolan asked him to come on tour in a discussion about the movie Inception.

You can see the original Nature story here, followed by the BBC piece that focuses on dreams, even though that's not in the actual research. At least it admits that such things are far, far away. Others in the press weren't so careful. There are plenty of other such reports, but my favorite may be Metro in the UK that claims we're on the "brink" of recording people's dreams, despite that not being even close to true. For what it's worth, it appears some sources, such as Reuters did not parrot the dream recording angle, but plenty did.

It's a pretty good reminder that, especially when it comes to scientific research, you really shouldn't believe everything you read.

Oh, and as a random aside, while this story from Moran is entertaining, it does not come close in entertainment value to this other story that Cerf told at a different Moth event about his life as a bank robber. Seriously. No matter what you're doing today, find ten minutes to watch this next video:

Filed Under: brains, journalism, moran cerf, science, storytelling

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  1. This comment has been flagged by the community. Click here to show it
    Anonymous Coward, 28 Aug 2012 @ 1:40am

    Finally a solid explanation of why Techdirt's treatments of third hand stories always seem to come out positive for piracy and against copyright, patents, and trademarks.


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