by Mike Masnick

Filed Under:
advertisements, android, galaxy, ios, ipad, iphone, patents

apple, samsung

Apple/Samsung Verdict Advertising Samsung As A Viable Alternative To iPads & iPhones

from the backfiring dept

From early on in the Apple/Samsung dispute, I pointed out that Apple's reaction really seemed to indicate to the world that Samsung's devices were the ones they were most scared of. And, of course, for those looking for alternatives, it was possible that it would act as really, really good advertising for Samsung. It's still early, but there's some anecdotal evidence that the verdict only emphasized that fact even more. Via Mashable, we learn of a post from Enrique Guitierrez, who was in a Starbucks over the weekend and overheard people talking about the verdict -- and they seemed to indicate that it was making them more interested in buying Samsung products:
Guy: "Wait, so what they're saying is, Samsung is the same as Apple?"
Friend: "I know, right? Makes me think twice about how much I paid for my Mac Book"
Guy: "Seriously"

Not 10 minutes later, a husband and wife, same newspaper:

Husband: "... Samsung's iPad is the same as Apple's iPad, and I paid how much for the Apple one? Honey, I told you they were a ripoff", after looking up the Samsung tablet on his iPhone.
Wife: "Oh wow," looking at the screen, "... that's a lot cheaper. Think we can return it?"
Those aren't the only examples in the post either. He notes that these people don't understand the details, but they seem to have gotten the message that Samsung makes at least an equivalent product for a lot less money... and that's making them a lot more interested in Samsung. Once again, it makes you wonder why Apple didn't just focus on competing in the marketplace, where they had a tremendous brand advantage.

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  1. icon
    AzureSky (profile), 27 Aug 2012 @ 9:53pm

    Re: Re: Why are Apple suing rather than competing? Maybe...

    apple never has innovated, and never will....they steal from other companies
    jobs flat out admits thats what he does....

    i guess you could call the apple IIe(appleII in general) innovation in that, they found a way to make an affordable system that most people could use back then.....but they wherent the first to make a pc....they just made it more userfriendly and affordable.

    apple are thieves, its what they always have been, its what they will always be......its why i have less respect for apple then MS at least ms have innovated on occation, and at least they dont pretend they are constantly innovating.....they arent my favorite company(note even close) but at least under gates MS was known to do things to shake up the computing world.....(windows 95 for example....cant tell you how much that shook up the market, i was a young(well younger) tech about a shock to the system for people use to macos or windows 3.x/dos, sure it had issues, but hell, i never had more issues with 9x(outside ME) then with mac OS 6-9...(horrible os....only nice thing was how easy it was to reinstall the core os....)

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