Apple/Samsung Verdict Advertising Samsung As A Viable Alternative To iPads & iPhones

from the backfiring dept

From early on in the Apple/Samsung dispute, I pointed out that Apple's reaction really seemed to indicate to the world that Samsung's devices were the ones they were most scared of. And, of course, for those looking for alternatives, it was possible that it would act as really, really good advertising for Samsung. It's still early, but there's some anecdotal evidence that the verdict only emphasized that fact even more. Via Mashable, we learn of a post from Enrique Guitierrez, who was in a Starbucks over the weekend and overheard people talking about the verdict -- and they seemed to indicate that it was making them more interested in buying Samsung products:
Guy: "Wait, so what they're saying is, Samsung is the same as Apple?"
Friend: "I know, right? Makes me think twice about how much I paid for my Mac Book"
Guy: "Seriously"

Not 10 minutes later, a husband and wife, same newspaper:

Husband: "... Samsung's iPad is the same as Apple's iPad, and I paid how much for the Apple one? Honey, I told you they were a ripoff", after looking up the Samsung tablet on his iPhone.
Wife: "Oh wow," looking at the screen, "... that's a lot cheaper. Think we can return it?"
Those aren't the only examples in the post either. He notes that these people don't understand the details, but they seem to have gotten the message that Samsung makes at least an equivalent product for a lot less money... and that's making them a lot more interested in Samsung. Once again, it makes you wonder why Apple didn't just focus on competing in the marketplace, where they had a tremendous brand advantage.

Filed Under: advertisements, android, galaxy, ios, ipad, iphone, patents
Companies: apple, samsung

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  1. icon
    Suspicion (profile), 27 Aug 2012 @ 5:50pm

    Re: Re: Re: Re:

    That is the longest non-answer I have ever seen. I am not sure what points you are even trying to make.
    1) There was no need to clarify - you interpreted my statement as all things made by Apple.
    2)A user interface includes two finger item sizing on the screen. Taking cues is different than ripping off patented features.
    3)You stated "that Samsung has made a better product in the Samsung Galaxy S III" and based that belief on the amount of pre-order sales. I agree that pre-order sales are indicative of market interest but it is not proof of a better product.
    4) If they did invest R&D dollars to make an improved product in the Galaxy III; then, as I suggested, perhaps they should have done that the first time around and saved themselves the cost of an IP trial and a $1 Billion settlement against them.
    5) Your sarcasm comment (lol) I don't even know what you are trying to say?!

    As to matching wits - please. First, try to put a coherent statement together and then keep the rambling passion out of it - the CAPS get tiring.

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