Life Imitates Conan O'Brien As Samsung 'Opens Apple Store'

from the which-is-real,-which-is-o'brien? dept

Just a few weeks ago, Conan O'Brien did a satire video about the Samsung/Apple lawsuit, in which someone pretending to be a Samsung VP "defended" the company against charges of copying Apple, but everything he did, obviously, made it look like Samsung was copying Apple:
In that, there's an amusing part, where the "VP" says "Don't believe me? Then come to our retail stores where you can talk more about our products with a 'Samsung Smart Guy.'"
Truth, it seems, often matches fiction. Down in Australia, Samsung has now opened its own retail store that bears such an uncanny resemblance to the design of Apple's stores that the always-funny John Paczkowski brilliantly titled his article about it: Samsung Opens New Apple Store in Australia.
Can you tell which picture was from the Conan O'Brien video and which actually came from this store?

Oh, did we mention that the Samsung store is... one block away from an Apple store? And, sounding almost exactly like the faux Apple VP in the O'Brien video, an actual Samsung VP told a reporter that Apple "didn't even come into the equation" when planning the store.

I'm firmly of the belief that the whole legal fight between the two companies is silly, and that they should just compete out in the market, but you have to admit that the resemblance here is a bit uncanny.

Filed Under: apple store, conan o'brien, copying, retail, samsung store
Companies: apple, samsung


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  1. icon
    Chronno S. Trigger (profile), 24 Aug 2012 @ 11:02am

    Re: Re: Re: Re: Re: Sell your own innovations

    How's this for an argument:

    This looks like what Best Buy is doing with their stores. The products go onto a central table to be displayed and even used in a more casual environment. They also do not have the boxes that you can pick up and take to the register, you have to ask for the boxes.

    This suggests to me that this idea wasn't stolen from Apple, but created by a psychologist to help/trick people into buying more things. They may believe that a cafe style environment will relax people, and a relaxed casual shopper will buy more.

    So, for my educated guess, Samsung truly didn't copy Apple. They're just trying to use mind games (just as Apple has done for decades).

    And for the record, as you posted further down, Apple's tables don't have rounded corners.

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