People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy

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The First Word

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  1. identicon
    Anonymous Coward, 22 Aug 2012 @ 7:16am

    Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: One interesting side effect...

    I believe he can probably count. But if you want to see for yourself, go ahead. There are 113 concepts. Ninety six by Masnick, seventeen by others. There are about 160 comments or exchanges of ideas on this 113 concepts. Fifty three by Masnick, forty six by the guy from the Cato Institute. Marcus and Ho (TD staff) probably added another 15-20. There are a total of about a dozen other commenter accounting for the remaining forty or so comments. And of that 40+ number, Ninja accounted for 16. By any objective standard this is hardly the, "exceptionally successful" result that Masnick claims it to be. However, I suppose that if he is only measuring it against past Step2 results, it might indeed be "exceptionally successful".

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