People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy


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  1. identicon
    NetFreeUK, 21 Aug 2012 @ 2:58pm

    Bingo

    Bingo - exactly right. If you treat fans with respect, they WANT to support you. I bought 6 copies of album of one of my fave indie artists because wanted to support them, even though all their best songs were avail to DL for free. Radiohead's In Rainbows experiment was a resounding success, with all pay-what-you-want fees going straight to the band, not middlemen.

    Fans do not appreciate being alienated and held over a barrel. If an artist, author, studio etc behaves like money grabbing elitists, fans adopt a screw-you-then mindset and treat work like a commodity to be obtained at cheapest price. If they feel a connection with the artist and feel like their money is going to a good cause, they'll voluntarily pay up.

    Unfortunately dumbass industry shills like Anon (aren't they always!) above don't get that and will soon go way of the dinosaur while innovative value adders will flourish to take their place in the creative market.

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