People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy


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  1. identicon
    Anonymous Coward, 22 Aug 2012 @ 6:05am

    Re: Re: Re: Re: Re: One interesting side effect...

    "Which is it? Was it "mass market" or just a bunch of indie game fans buying each other's stuff?"

    Once again, you fail at basic reading. Perhaps living in a country where most people don't speak your one and only language is driving you crazy.

    They are indie companies, but each had it's own fan base. Separately they perhaps don't have enough to reach a sort of critical mass. But putting all of these companies together to promote basically combines their fan and user bases, which leads to critical mass.

    "Like most movies?"

    Yup, it's why most people don't go to movies on the second week, they don't buy DVDs, they don't rent, they don't pirate, they don't use netflix.

    Are you through being a moron yet Paul?

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