People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy


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The First Word

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  1. icon
    PaulT (profile), 22 Aug 2012 @ 6:01am

    Re: Re: Re:

    Funny how pointing out that TV/radio/whatever is "free" (as in at no direct cost to the end consumer) always ends up in a splitting hairs slanging match.

    Yeah, there's a tiny level of indirect payment that goes from the products you buy that advertise on the channels you watch. People who don't watch those channels also pay. People who don't watch TV also pay. People who watch but don't purchase the products advertised pay nothing.

    Let's stop the silly minutae here - if people don't pay for something directly, they will usually consider it free, even if an argument can be made that it's not. The point is that the "free" service providers have found a way to make money, and often predate buying copies, so those who argue against such services being viable are rather clueless.

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