People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy

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The First Word

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  1. This comment has been flagged by the community. Click here to show it
    Anonymous Coward, 22 Aug 2012 @ 4:11am

    Re: Re: Re: Re: Re: Re: Re: Re: One interesting side effect...


    Crowdsourcing of ideas requires participation, not silent observation. What's the point in having a "conversation" if just a handful of usual suspects like you turn up to actually say something? It's different from your usual Techdirt blog post. That's why we "shills" try to measure its success by looking at comments and ideas exchanged. And we don't see any. It looks every bit a colossal flop by any yardstick, except Mike's. No one seems to be interested in it. No one seems keen to contribute. How it's dubbed a success is beyond me.

    Perhaps Mike should stick to what he's good at--running a blog. He seems unable to get anyone with any skin in the game to be the change he wants to see in the world. Hell, he couldn't even convince Rob Reid to give away his book for free.

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