People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy


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The First Word

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  1. icon
    Ninja (profile), 22 Aug 2012 @ 3:20am

    Re: Re: Re: Re: Re: Re: Re: One interesting side effect...

    It's amusing, they seem to count the number of replies (and mix erroneously with comments) at Step2 as a measure of success. Srsly, as you said it's amusing. I check Step 2 frequently but I simply comment much less than here. As it should be obvious, the intent of spreading the word is working out wonders even with less comments.

    I wouldn't be surprised if these shills think the number of comments equals the number of readers on your articles heh.

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