People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy


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The First Word

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  1. icon
    PaulT (profile), 22 Aug 2012 @ 1:18am

    Re: Re: Re: Re: One interesting side effect...

    Wow, your usual "this is my opinion so it's the truth!" bullshit doesn't even make internal logical sense this time around.

    Which is it? Was it "mass market" or just a bunch of indie game fans buying each other's stuff? It can't be both. If you want to claim the latter, explain how people who never normally buy indie games are buying them. Explain why you think that a plateau in sales means that it's a failure despite it regularly pulling in millions of dollars for content that's been available for a length of time (both legally and pirated) - you know, the sales your type usual claim don't happen - especially given that the plateau level is significantly higher than the first bundles.

    "The HIB has worked in part because it's time limited."

    Which neither undermines its concept or its success.

    "It seems more like his old CwF thing... initial good sales, and then, well, everyone ignored it."

    Like most movies? Like most pop albums? Like almost everything mainstream ever? Are you seriously going to claim that if a product doesn't maintain good sales over a long stretch of time then it must be a failure? Because that applies to at least 95% of your beloved corporate roster.

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