People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy


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  1. identicon
    Anonymous Coward, 21 Aug 2012 @ 6:13pm

    Another example of this is The Piano Guys on youtube. They started out by simply asking people to head over to their website and donate some $ and become a founder to allow them to make videos full time. Eventually they added high quality formats for free download (limited time). Now they offer them for sale either through itunes, amazon, or directly through their site.

    I have most of their songs, and while I can listen to them for free on youtube, and have downloaded most of their free mp3s, I've probably thrown more money at them than I have any artist in a long time. I proudly wear my founders shirt because I think they're awesome and I want to encourage them to continue.

    The pay what you want idea works, if you can get people invested in the idea of ownership.

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