People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy


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  1. icon
    rosspruden (profile), 21 Aug 2012 @ 4:57pm

    Framing the pay

    A clever sales trick I noticed when I bought Approaching Infinity (even though I already own the physical version) was that the ebook was clearly marked "Pay What You Want" with a "Select your own amount" option if you wanted to pay nothing.

    However, the default selection was $5, and selecting the free option meant actively clicking the other button... which makes people feel a little bad not paying at least something when the default option is $5. Subtle, but clever.

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