People Are Willing To Pay, Even If You Offer Something For Free

from the some-data dept

Last week, we relaunched our Techdirt Insider Shop with a number of new and different offerings, including (for the first time) the ability to do a "pay what you want" option to get some downloads, starting off with downloads of my book, Approaching Infinity, as well as the research report we came out with earlier this year, The Sky is Rising. We often hear from critics that if people can get something for free, they will, but here's a clear cut case of where that's not true (though we've seen it in many other cases as well.) It's only the early going with our store, but already, we've seen that two thirds of people who got the books decided to pay for it, with the average price being just under $5. Over 20% of orders were for $10 or more. We'll be curious to see what happens over time and if it changes. But, once again, it seems to suggest that, even if you're giving content away for free, if people want to support you, they will.

Filed Under: connect with fans, downloads, ebooks, pay what you want, reason to buy

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The First Word

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  1. identicon
    Anonymous Coward, 23 Aug 2012 @ 8:15am

    Re: Re: Re:

    I'm no Masnick fan, but I think this is a bit over the top. First of all, there's no requirement to be a registered charity to accept donations. The tax implications are the question. Donations to a charity are tax deductible. Donations to other entities is not. Donations also are subject to reporting as income.

    As far as him holding a "real job" I don't think there's an argument to be made that he is not successful. While I disagree with him on virtually everything, there's no denying that he is very smart and extremely committed. He has made himself a prominent (albeit shrill and misguided) voice in an extremely important debate. And he's able to earn a living along the way. Normal jobs are fast evaporating as the norm. So my counsel would be to continue to represent your side of the debate and forget about trying to embroil him in a tax scandal that doesn't exist and would be of little interest to the IRS anyway. JMHO.

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