If you just listened to the popular press pushing stereotypes, you might think that kids these days can't think in complete sentences, let alone read anything longer than 140 characters (oops, this post is too long!). And, of course, there are a few luddites out there who keep insisting that the internet means that the kids today don't read
long form works any more. Of course, we've been pointing out for years that this is a complete fabrication. Back in 2007, we wrote about how kids were reading more books
than ever before. Two years later, we noted that there was a notable increase
in reading long-form fiction books. Certainly, we've seen a massive increase
in the number of books being published (even discounting "non-traditional" or self-published books, in the last decade there's been an increase in books published per year of almost 50% from about 200,000 to 300,000).
And, now there's even more evidence that the supposed death of reading by kids is a complete myth. Aaron DeOliveira alerts us to this story that shows that so-called "millennials" spend more money on books than any other demographic group
. In fact, that group -- those born between 1979 and 1989 -- now buy 30% of all books sold
. As the report notes, this even beats out baby boomers, despite the fact that the boomers have a lot more disposable income.
Either way, can we dispense with the twin myths that (a) the internet generation doesn't pay for content and (b) that they don't read long form books?