It's Never Enough: Both RIAA & MPAA Aren't Satisfied With Google Punishing 'Pirate' Sites

from the give-'em-an-inch-and-they'll-ask-for-a-foot dept

If we've learned one thing in watching the RIAA and the MPAA over the years it's that nothing will ever be enough for them in their neverending war against providing people what they want. With Friday's surprise announcement that Google would start filtering searches based on the number of DMCA notices sites got -- something both the RIAA and MPAA have been asking for for ages -- both organizations made it clear that, while they appreciated this step in the right direction, they wanted more.

First, the RIAA's statement:
"Today Google has announced a potentially significant change in its search rankings that can make a meaningful difference to creators: sites that are the subject of large numbers of copyright removal notices may be ranked lower in search results than before. This should result in improved rankings for the licensed music services that pay artists and deliver fans the music they love. This change is an important step in the right direction -- a step we've been urging Google to take for a long time -- and we commend the company for its action.

"As Google itself has acknowledged, this is not the only approach, and of course, the details of implementation will matter. Moreover, there are many more actions that we hope Google will take. But by taking this common-sense step and treating copyright in a way that's consistent with the search firm's approach to other forms of activity on the Internet, Google has signaled a new willingness to value the rights of creators. That is good news indeed. And the online marketplace for the hundreds of licensed digital services embraced by the music business is better today than it was yesterday."
And the MPAA's statement:
"We are optimistic that Google's actions will help steer consumers to the myriad legitimate ways for them to access movies and TV shows online, and away from the rogue cyberlockers, peer-to-peer sites, and other outlaw enterprises that steal the hard work of creators across the globe. We will be watching this development closely -- the devil is always in the details -- and look forward to Google taking further steps to ensure that its services favor legitimate businesses and creators, not thieves.”
Google may think that such moves will quiet down the complaints from legacy companies who don't want to innovate, but they may find that, like feeding trolls, it just brings out even more requests...

Filed Under: copyright, filtering, search
Companies: google, mpaa, riaa

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  1. icon
    James Plotkin (profile), 13 Aug 2012 @ 8:35am

    Hold on a minute

    I agree that the RIAA and MPAA will likely never be satisfied with the anti-piracy measures taken by anyone...That said, Mr. Masnick, I don't think you're very fair in your characterization of the RIAA and MPAA as being the forces of evil engaged in a struggle against the forces of good:

    "...their neverending war against providing people what they want."

    Come on now Mike...

    I agree that the MPAA and RIAA are seriously misguided, even stupid at times in the way they try to stem piracy.For example, suing thousands of your customers is a pretty terrible excuse for a revenue stream. But just because they're fools with tunnel vision, doesn't mean you can accuse them of being pure evil...

    They aren't in a war with providing people what they want. They just want to get paid and for their members to be paid. Again, when you say that their methods of achieving this are ridiculous and ineffective, I agree with you 100%.

    There's just too much hyperbole and not enough honest discussion about how to solve the broken music industry model. A paradigm shift is required if the industry is ever to know it's former glories. I'm of the opinion that the major label model is toast. Some good ideas have been put forward such as a broadband fee.

    Why don't we talk about solutions?

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