Predictions

by Mike Masnick


Filed Under:
cord cutting, pay tv, tv, watching



Over 400,000 Homes Have Cut The Cord So Far This Year... But Cord Cutting Is Still A Myth?

from the reality-smacking-that-myth-around dept

For a few years now, we've been hearing pay TV execs (and some of their favorite Wall Street analysts) claiming that cord cutting in the US is some sort of myth, even as the numbers continue to prove otherwise. The latest stat is that, since the beginning of this year 400,000 households have cut the cord and dropped pay TV services. At what point will the TV guys realize that cord cutting is real? They still like to blame it all on the economy, but the fact is that the vast majority of these users are never going back. Until TV execs realize that's a fact, they're never going to understand how to adapt.

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  1. identicon
    MrWilson, 6 Aug 2012 @ 8:39am

    Re: Cord-nevers

    And even those of us in our 30s. I have coworkers who are just realizing that they can hook their TV up to their computer thanks to Netflix telling them that and they're amazed when I mention that I've been doing it for over six years.

    It was pretty damn obvious years ago that the internet and television would eventually merge (Verhoeven's Starship Troopers, e.g.). Now we just need the media companies to realize that and stop trying to keep that from happening.

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