Over 400,000 Homes Have Cut The Cord So Far This Year... But Cord Cutting Is Still A Myth?

from the reality-smacking-that-myth-around dept

For a few years now, we've been hearing pay TV execs (and some of their favorite Wall Street analysts) claiming that cord cutting in the US is some sort of myth, even as the numbers continue to prove otherwise. The latest stat is that, since the beginning of this year 400,000 households have cut the cord and dropped pay TV services. At what point will the TV guys realize that cord cutting is real? They still like to blame it all on the economy, but the fact is that the vast majority of these users are never going back. Until TV execs realize that's a fact, they're never going to understand how to adapt.

Filed Under: cord cutting, pay tv, tv, watching

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  1. identicon
    Kyle, 6 Aug 2012 @ 9:13am

    To say people are "never going back" is a bit absolute. I'd go back - if they offered me something better than what Hulu/Vudu/bittorrent can offer me. But currently, they don't offer anything I want, beyond a handful of shows themselves. I certainly DO NOT WANT that they dictate when I watch, in the resolution they choose, with the commercials they require, all for a price that I feel doesn't match the value I receive.

    Offer me a la carte programming, in HD, with a max of 3 minutes of commercials per 30 mins of video, and make it either on-demand or psuedo on-demand (aka "recordable via DVR) and then offer it at a price that makes it competitive and you might get a customer back.

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