Is This Real? Is This Recall? MPAA Hosts Screening Of Total Recall To 'Educate' Congress On 'Benefits' Of IP Protection

from the is-that-real?-do-you-recall? dept

It's been said that Hollywood is completely out of ideas, and all it does these days is the same thing over and over again. That seems to be the case both on the policy front and with its movies. So how perfect is it that the MPAA's gift-of-the-month to Congress is a showing of the remake of the movie Total Recall? As we noted in our post about the MPAA's special showing of the latest Batman flick, to get around breaking gift giving guidelines, the MPAA includes a special "educational component," before its movies, which somehow makes it okay. We heard from attendees of the Batman showing that (amazingly) no mention of copyright or piracy issues was made in the "educational" component. Rather it was a presentation about the Natural History Museum and how it was doing things with IMAX, as well as a Time Warner presentation about its online offerings like HBO GO, TV Everywhere and Ultra Violet.

However, this month, the MPAA will more directly address the copyright issue, as you can see in the invite below, where they note the "educational" component will be about "the impact of film in the global economy and the benefit of IP protection to global trade."
As the tagline of the movie says, "Is it real? Is it recall?" One has to imagine that the "educational" content will be particularly one sided, and I'd question how "real" the lesson will be. The stats that the MPAA is fond of throwing out are rarely anywhere close to reality. The presentation almost certainly won't "recall" the fact that due to the MPAA's own ridiculously extreme position on "IP protection" in "global trade," the ACTA agreement has more or less killed the agreement (at least for the majority of Europe).

If Congress wants an educational lesson on the role of IP and international trade, they might want to "recall" that the MPAA is just about the last place to go to get any sense of "reality."

Filed Under: congress, education, ip, screenings, total recall, trade negotiations
Companies: mpaa


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  1. icon
    Mike Masnick (profile), 2 Aug 2012 @ 2:08am

    Re: Re: Re:

    Mike may not have explicitly said that content is "worthless," but tthe fact that his website is ddicated to criticizing content owners' - whether its for using the DMCA, litigating against websites that are clearly dedicated to solely profiting from piracy, or daring to call Kim Dotcom a crook rather than an innovator, clearly he has no respect for businesses that produce content.

    So much wrong in one massive run on sentence. I have tremendous respect for the businesses that produce content, which is why I want them to succeed -- and constantly point them to examples of smarter ways to run their businesses, including examples of success stories.

    I regularly celebrate artists who embrace new business models that make money.

    My issue with the strategy you discuss is that it's *anti-consumer* and does *NOTHING* to actually get people to pay the copyright holders. It's a complete waste of time. I don't talk about them because I "support piracy" but because I support not wasting your time on stupid ideas that make it harder for you to actually make money.

    He believes they deserve to be subjected to piracy because they don't give away their content for free.

    No. I don't believe anyone "deserves to be subjected to piracy." I just know that it exists, and I also know that there are effective strategies to deal with that. The legal strategy does not appear to be one of them.

    Oh, and when was the last time that Mike complimented content owners when they did something to provide consumers more choice, eg ultraviolet, Hulu or the myriad legal platforms that continue to emerge on a weekly basis?

    Hmm. I highlight good examples all the time. I've talked about Hulu, Spotify, Netflix and more. Though I've also highlighted how once those are successful, the industry folks always seek to kill them off, rather than continuing to innovate with them.

    But, it seems, once again, that you've built up an idiot strawman in your head of what you think I've said and what you think I represent. You might want to check your totally wrong assumptions at the door. It will make you seem less foolish.

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