Is it really that time again? When NBC screws up its coverage of the Olympics by showing people what it
thinks they want to see, rather than what they actually want to see? Every two years, the Olympics does two appallingly annoying things: makes it difficult
to watch the Olympics online... and refuses to show it live
on TV. In the 20th century view of NBC execs like Rick Cotton, the only thing that matters is prime time television. So they hold off and focus everything around that prime time slot... effectively pissing off everyone else. As Erick Schoenfeld noted
: "The only Olympics tweets I've seen all day are from people pissed that NBC is not broadcasting the opening ceremony live."
Hell, even when they go on Twitter the Olympics can't do things right. There was a lot of buzz around the fact that NBC and Twitter teamed up to create an "Olympics" hub
. Great (though some people are pointing out
that NBC's own Twitter feed is now tweeting stories that it refuses to broadcast live). However, as Canada-based reporter Mathew Ingram discovered
in trying to look up the Olympics Twitter hub, thanks to NBC Universal restrictions, Twitter is geoblocking
access. To check it out, I visited the Olympics hub site from the US and saw this:
And, then, through the magic of the internet, "transported" myself (or, at least my connection) to Toronto, where I reloaded the page... and saw this:
In the end, I'm not really sure it makes a huge difference. To be honest, I'm not sure I quite understand the point of the Olympics "hub" on Twitter, but it's yet another way in which NBC Universal seems focused on restricting
access, rather than enabling
access. It's 20th century thinking for a company that is in desperate need of 21st century leadership.