Apple Has To Advertise That Samsung's 'Not Cool' Tablet Is No iPad Copycat

from the wow dept

So even as Apple has been successful in getting a US court to rule against Samsung for having a tablet that Apple thinks looks too much like an iPad, things are shaping up very differently in the UK. We already noted that a judge over there had rejected Apple's claims in the UK, pointing out that Samsung's tablet just isn't as cool as the iPad (leaving Samsung in the awkward position of celebrating the fact that it won the lawsuit due to its own lack of coolness). However, now reports are coming out that the judge has also ordered Apple to advertise online and in print that Samsung didn't copy the iPad.

The judge apparently told Apple to put a notice on its own website and in UK newspapers telling people that Samsung's Galaxy Tab -- which Apple is clearly afraid of -- isn't a copy. As you might imagine, Apple is not happy about this -- though it might as well include the stuff about Samsung's lack of coolness, if it must discuss things. Either way, Apple is protesting. According to the Bloomberg report linked above:
The notice should outline the July 9 London court decision that Samsung’s Galaxy tablets don’t infringe Apple’s registered designs, Judge Colin Birss said. It should be posted on Apple’s U.K. website for six months and published in several newspapers and magazines to correct the damaging impression the South Korea-based company was copying Apple’s product, Birss said.

The order means Apple will have to publish “an advertisement” for Samsung, and is prejudicial to the company, Richard Hacon, a lawyer representing Cupertino, California-based Apple, told the court. “No company likes to refer to a rival on its website.”
While I agree that Apple's lawsuit was a bad idea in the first place, and that the company should just compete in the marketplace, I'm at a loss as to the "damaging impression" that this lawsuit would have for Samsung. As the judge himself noted, the iPad is seen as being really cool. And the Samsung tablet... is not. So, why would it damage Samsung's reputation to have Apple claiming that the devices were too much alike? If anything, it seems like it should help Samsung by advertising which tablet Apple thinks is most like an iPad.

Filed Under: advertising, ipad, not cool, patents, tablets, uk
Companies: apple, samsung

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  1. identicon
    Anonymous Coward With A Unique Writing Style, 19 Jul 2012 @ 7:13am

    Re: Re: Re: Re: Re:

    Oh, in addition to what I already stated above, I'd also like to state for those who may believe Wally's incorrect/misinformed comment that I am the proud owner of a Samsung Nexus S 4G, which is running Jelly Bean (Android 4.1). In addition to that it is rooted. For those wondering how difficult [he says with heavy sarcasm] it was to root, let me state exactly what I did to root it.

    1. I downloaded the updated Superuser zip file (which covers from Android 2.1 - 4.1+) to my computer

    2. Copied the zip file over to the "sd card" of my phone (because the Nexus line doesn't have expandable storage, but has a built in "sd card")

    3. Rebooted to ClockworkMod Touch Recovery

    4. In Recovery I selected "Install zip from sdcard" and selected the Superuser zip

    5. Clicked on "Yes" (to install the zip)

    6. Waited approximately 5 seconds for it to install the file and tell me it had done so

    7. Rebooted phone

    8. PROFIT!

    9. Laughed at people saying, "Google made it more difficult to ROM or root devices with Jellybean on them."

    10. Laughed at those people even more because I am running a ROM of Jelly Bean, as my phone hasn't been officially updated yet (none beyond the Galaxy Nexus actually have though). However, it is a fully working ROM, the only thing not functioning is GPS lock, but it does give accurate location information to the meter anyway. (The install process was the same as for Superuser. In point of fact, I installed the ROM moments before installing Superuser.)

    Difficult indeed. Ha! (Also, there are tons of one-click methods which will install everything from recoveries to ROMs to root your phones out there, thus making the process even easier. I just did it the way above because I prefer to not use those methods, and also to show each individual step in the process when doing it manually, and to show that it is not at all a complicated process. No matter how much some may claim otherwise, because they have indeed done so in other Apple/Android related articles. No need to name names, but you can easily see who I'm referring to.)

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