Viacom Uses Fans As Hostages: Blocks Daily Show, Colbert Streams For Everyone To Spite DirecTV

from the um.-overkill dept

So, as the dispute between Viacom and DirecTV over how much money Viacom wants for its channels wore on, the various Viacom channels like MTV, Comedy Central and Nickelodian disappeared for DirecTV subscribers. As often happens in such situations, DirecTV told its customers that they regretted the situation and were working on it, but in the meantime, they could check out missing programs online. Viacom's massive overkill response? Pull the free streams it offers online of two of its most popular shows: The Daily Show and The Colbert Report. For everyone. Not just DirecTV subscribers. Because, apparently, pissing off consumers and driving them to unauthorized means, is... um... I don't know... supposedly going to get them on Viacom's side? This is the kind of "strategic" thinking that goes on at Viacom, apparently.
Of course, this really highlights the exceptionally distorted economics of the cable/satellite TV business, where it makes more sense to block your direct relationship with fans and piss them off... in the hopes that it might make the satellite provider to pay you more money. Viacom's new motto, apparently, is: Using our fans as hostages. This is why the TV market is so ripe for disruption.

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  1. identicon
    Ezekial, 12 Jul 2012 @ 10:26am

    Re: And they wonder why people are cutting the Cable cord

    The problem is too many people like you are satisfied with low quality web based streaming video. Most people dont have a connection with enough bandwith to stream 1080P HD content with a minimum sound quality of Dolby Digital. This pisses me off so much because todays generation doesnt care about quality, they just want it now which is why sadly in the future we will be forced to suffer with compressed MP3s and shitty 720p AVI video instead of quality Blue Ray discs and Vinyl records/CDs

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