Viacom Uses Fans As Hostages: Blocks Daily Show, Colbert Streams For Everyone To Spite DirecTV

from the um.-overkill dept

So, as the dispute between Viacom and DirecTV over how much money Viacom wants for its channels wore on, the various Viacom channels like MTV, Comedy Central and Nickelodian disappeared for DirecTV subscribers. As often happens in such situations, DirecTV told its customers that they regretted the situation and were working on it, but in the meantime, they could check out missing programs online. Viacom's massive overkill response? Pull the free streams it offers online of two of its most popular shows: The Daily Show and The Colbert Report. For everyone. Not just DirecTV subscribers. Because, apparently, pissing off consumers and driving them to unauthorized means, is... um... I don't know... supposedly going to get them on Viacom's side? This is the kind of "strategic" thinking that goes on at Viacom, apparently.
Of course, this really highlights the exceptionally distorted economics of the cable/satellite TV business, where it makes more sense to block your direct relationship with fans and piss them off... in the hopes that it might make the satellite provider to pay you more money. Viacom's new motto, apparently, is: Using our fans as hostages. This is why the TV market is so ripe for disruption.

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  1. icon
    DannyB (profile), 12 Jul 2012 @ 9:17am

    Re: Re: And they wonder why people are cutting the Cable cord

    Channels was the slicing up of spectrum into narrow "channels".

    Google: define channels


    A length of water wider than a strait, joining two larger areas of water, esp. two seas.

    Direct toward a particular end or object: "advertisers channel money into radio".

    noun. canal - duct - groove - gutter - ditch
    verb. canalize

    The internet is different than cable or broadcast.

    On the internet all of the possible "channels" of information are not coming into my home unbidden. The bandwidth is not sliced up so that every possible server in the world has its own dedicated slot or "channel" preallocated to send bits to me.

    When I go to a website, as much of the available bandwidth as possible is used to send information to me. If I surf multiple sites at once, they compete for bandwidth.

    Maybe you mean websites are channels in the sense of thinking channels are offered on a menu. This knob turns to channels 2 through 13, providing a menu of 12 channels to select from.

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