Viacom Uses Fans As Hostages: Blocks Daily Show, Colbert Streams For Everyone To Spite DirecTV

from the um.-overkill dept

So, as the dispute between Viacom and DirecTV over how much money Viacom wants for its channels wore on, the various Viacom channels like MTV, Comedy Central and Nickelodian disappeared for DirecTV subscribers. As often happens in such situations, DirecTV told its customers that they regretted the situation and were working on it, but in the meantime, they could check out missing programs online. Viacom's massive overkill response? Pull the free streams it offers online of two of its most popular shows: The Daily Show and The Colbert Report. For everyone. Not just DirecTV subscribers. Because, apparently, pissing off consumers and driving them to unauthorized means, is... um... I don't know... supposedly going to get them on Viacom's side? This is the kind of "strategic" thinking that goes on at Viacom, apparently.
Of course, this really highlights the exceptionally distorted economics of the cable/satellite TV business, where it makes more sense to block your direct relationship with fans and piss them off... in the hopes that it might make the satellite provider to pay you more money. Viacom's new motto, apparently, is: Using our fans as hostages. This is why the TV market is so ripe for disruption.

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  1. identicon
    Anonymous Coward With A Unique Writing Style, 12 Jul 2012 @ 8:30am

    Re: Re:

    "Not that anyone will see it =P"

    Well, as a Dish Network subscriber, I will get to see it. Although we currently are without AMC, IFC and one more channel (I forget the name of).

    But, to make up for it, if you're a Dish Network subscriber and you call Customer Service you can either get credit towards your bill or... my favorite option which I'm going to try for this afternoon... get a FREE Roku 2 box (so that if you have broadband you can still access AMC content through one of the options online). They may give more than one box depending on your situation. Since we have a ton of receivers in our home, I'm shooting for getting at least two boxes, which I think they'll allow. It's basically taken on a case per case basis as far as what Dish Network is willing to give you for the loss of said channels.

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