Viacom Uses Fans As Hostages: Blocks Daily Show, Colbert Streams For Everyone To Spite DirecTV

from the um.-overkill dept

So, as the dispute between Viacom and DirecTV over how much money Viacom wants for its channels wore on, the various Viacom channels like MTV, Comedy Central and Nickelodian disappeared for DirecTV subscribers. As often happens in such situations, DirecTV told its customers that they regretted the situation and were working on it, but in the meantime, they could check out missing programs online. Viacom's massive overkill response? Pull the free streams it offers online of two of its most popular shows: The Daily Show and The Colbert Report. For everyone. Not just DirecTV subscribers. Because, apparently, pissing off consumers and driving them to unauthorized means, is... um... I don't know... supposedly going to get them on Viacom's side? This is the kind of "strategic" thinking that goes on at Viacom, apparently.
Of course, this really highlights the exceptionally distorted economics of the cable/satellite TV business, where it makes more sense to block your direct relationship with fans and piss them off... in the hopes that it might make the satellite provider to pay you more money. Viacom's new motto, apparently, is: Using our fans as hostages. This is why the TV market is so ripe for disruption.

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  1. identicon
    big root, 12 Jul 2012 @ 1:03pm

    directv sucks and rates will rise with or without viacom

    Directv raised my rates 5 months ago without telling me and I have to suck it up and take it. So now Viacom wants to raise their rates. They should be forced to suck it up and take it too.

    People are all outraged and upset with viacom. If directv is already raping, why shouldnt viacom get their peice of the pie. Dont get me wrong, I am not for viacom. I am just against directv getting off the hook and putting all the blame on viacom.

    Who forced them to raise my rates in march? And stupid people beleive all the propaganda. Also, why should viacom be forced to give away their product to directv customers for free when directv is charging an arm and a leg for it. They were directing all their customers to viacoms online site to get the programming while they worked it out. Meanwhile I am still being charged full price for less product. To mean it seams directv is the only one who wins. My kid wants nik jr!

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