Viacom Uses Fans As Hostages: Blocks Daily Show, Colbert Streams For Everyone To Spite DirecTV

from the um.-overkill dept

So, as the dispute between Viacom and DirecTV over how much money Viacom wants for its channels wore on, the various Viacom channels like MTV, Comedy Central and Nickelodian disappeared for DirecTV subscribers. As often happens in such situations, DirecTV told its customers that they regretted the situation and were working on it, but in the meantime, they could check out missing programs online. Viacom's massive overkill response? Pull the free streams it offers online of two of its most popular shows: The Daily Show and The Colbert Report. For everyone. Not just DirecTV subscribers. Because, apparently, pissing off consumers and driving them to unauthorized means, is... um... I don't know... supposedly going to get them on Viacom's side? This is the kind of "strategic" thinking that goes on at Viacom, apparently.
Of course, this really highlights the exceptionally distorted economics of the cable/satellite TV business, where it makes more sense to block your direct relationship with fans and piss them off... in the hopes that it might make the satellite provider to pay you more money. Viacom's new motto, apparently, is: Using our fans as hostages. This is why the TV market is so ripe for disruption.

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  1. icon
    Grae (profile), 12 Jul 2012 @ 12:47pm

    Re: Re: Re: Re: Re: Re: And they wonder why people are cutting the Cable cord

    Or maybe, just maybe, the demand for HD content will push ISPs to improve their network and technology and the demand for better internet connections will push content providers to make improve their HD content and make more of it available.

    Not to mention that there are people and organizations outside of the ISP and content industries which are making improvements all the time on the very technology that those two industries use, which acts as an outside force to push the average standard higher.

    I fully expect that when--not if--the legislative shackles are unbound from intellectual monopolies and technology that it will advance for the sake of nothing more than progress itself, and the average consumer will reap the benefits of that work.

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