We keep hearing from the neo-luddites of the entertainment industry that new business models can't possibly work. In my recent debate
with Jon Taplin, for example, he insisted that Kickstarter "doesn't work for most people" -- as if the old Hollywood system does. But as we've seen, the innovator's dilemma and the general march of progress are unstoppable. The trend lines keep moving in the right direction with crowdfunding. It seems that a guy named Ginger Wildheart got a massive response to his own crowdfunding campaign -- such that his crowdfunded album jumped up the UK charts, surpassing both Rihanna and Coldplay
. Considering how much money the labels spend
trying to convince the public to buy Rihanna's music, and the fact that Wildheart barely spent at all, that's quite a statement. As he notes, things in the industry are changing -- and changing for the better:
"This chart entry marks a historic change in the way bands and artists can release music direct to their fans, afford quality production values and actually make a living too.
"For too many years labels have been using musicians as fodder for developing their own marketing techniques, usually at the expense of the players themselves.
"If you have a modest fan base you no longer have to consider quitting a business so obsessed with youth and photogenicity and get down to the task at hand.
"The future of music is in the hands of the people and is finally the responsibility of the musicians.
"It's the most exciting time in decades, many musicians have earned this freedom."
It still amazes me that so many people still don't see what an amazing opportunity this is for musicians.