Hollywood Bending Over Backwards To Appease China
from the and-i-thought-they-were-all-thieves dept
What's interesting, though, is that this is now causing Hollywood to actually rethink how movies represent people in China. That link is to a recent segment from the radio show On the Media, where they talk about how Hollywood suddenly is bending over backwards to make Chinese consumers happy -- including changing the content of movies so as not to offend the Chinese. The key story: when MGM remade the movie Red Dawn (yes, another remake), it replaced the "Soviet" enemy threat from the original with a Chinese threat. Except... after the movie was done, the studio realized that might cut out the Chinese market, so they went back in and re-edited the film to make the Chinese people into North Koreans instead.
The studio is now digitally removing Chinese flags and military symbols from the movie and are hard at work re-recording dialogue so that no one mistakes the brazen invaders for the Chinese.There seems to be something rather ironic in the fact that Hollywood spent so much time bitching about the awful Chinese market... and now they're making massive changes to movies just to appease that market... But, of course, there's a bigger lesson here: actually providing markets with what they want, rather than worrying about piracy, seems to be a pretty good way of making money. It's just too bad that Hollywood hasn't realized that back here at home yet.