Counting Crows Distributes Songs And More Via BitTorrent

from the good-for-them dept

Five years ago, we wrote about a fascinating writeup by the keyboard player for the band The Counting Crows, in which he discussed his views on piracy and the music industry. While we didn't fully agree with what he was saying, his viewpoint was definitely worth reading. He was worried about the industry collapsing, but at the same time admitted that the band really made their money on live shows anyway, so getting more music out to the world helped increase ticket sales. He was a proponent of DRM however, and blamed the industry for putting out CDs that had no DRM as being part of the downfall of music sales, and later claimed that it was a three way struggle between the music industry, the tech industry and consumers over how the music industry of the future would be shaped. Of course, that seemed a little extreme to us. You can craft solutions that really benefit everyone, by using the technology to provide a better solution for consumers that makes them more willing to pay the artists.

And, in fact, it appears that The Counting Crows may be coming around to that view themselves. The band -- no longer signed to a major label -- released an album a few weeks ago, but also quickly followed it up by releasing a bunch of songs, liner notes and artwork for free via BitTorrent which you can find here. The band's manager, Aaron Ray, seems to recognize the importance of using free to connect with a larger audience. According to Dave Thier's article at Forbes:
For him, The Counting Crows is an ideal band for this project — they have massive name recognition and a well-known live show, but they aren’t seen as relevant in 2012. The deal gives old fans a low-barrier way to reconnect with the music, and BitTorrent’s massive install base pushes them farther into markets where record labels have little to no penetration, like Eastern Europe and Southeast Asia.

“The recorded music business is shrinking like crazy,” Ray says. “Recorded music is basically free – why are we beating around the bush? Counting Crows came off their label and embraced this new theology. It’s the best way. BitTorrent has the most installs, people come there for a reason. We need to be where the people are.”
What's unclear from the article is if they're also using the free promotion to drive people to buy other things (the album, live tickets, merch, etc.). It's always great to see bands embracing what the tech enables, but I definitely would like to see it paired closely with smart business models, rather than just "give it away and pray" that it helps the existing business model.

Still, in the meantime, we're being told across the globe that the only purpose for BitTorrent is "piracy," even as we see more and more artists using it to their advantage. That seems like a pretty big disconnect.

Filed Under: counting crows, drm, free


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  1. icon
    Kaden (profile), 14 May 2012 @ 4:05pm

    Re: Re: Re: Re: Re:

    Yeah, actually there are. Clubs fork over PRO fees (SOCAN, in my case) based on the often unwarranted assumption that a band *will* play cover material.

    Even if that weren't the case, the club pays PRO licensing fees to cover the recorded music they play during the times there isn't a live act, which is a majority their workweek. Live entertainment is the first budget item to get cut to pay for licensing hikes, because there are *considerably* less expensive live entertainment options than booking a 5 piece band at AF of M rates.

    Why do you think you see so many Battle(s) of the Bands, Jam nights and open mics, even in clubs that oughta have more pride?

    It's not because the club owners want to nurture the local community, Sparky. It's because they're cheap and they guarantee a reasonable house, which looks good on the balance sheet.

    Working bands get screwed at every level of the biz. It's a good thing we do it for love.

    If you try to eliminate a single method we have of making a connection with an audience, I will cut you.

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