Counting Crows Distributes Songs And More Via BitTorrent

from the good-for-them dept

Five years ago, we wrote about a fascinating writeup by the keyboard player for the band The Counting Crows, in which he discussed his views on piracy and the music industry. While we didn't fully agree with what he was saying, his viewpoint was definitely worth reading. He was worried about the industry collapsing, but at the same time admitted that the band really made their money on live shows anyway, so getting more music out to the world helped increase ticket sales. He was a proponent of DRM however, and blamed the industry for putting out CDs that had no DRM as being part of the downfall of music sales, and later claimed that it was a three way struggle between the music industry, the tech industry and consumers over how the music industry of the future would be shaped. Of course, that seemed a little extreme to us. You can craft solutions that really benefit everyone, by using the technology to provide a better solution for consumers that makes them more willing to pay the artists.

And, in fact, it appears that The Counting Crows may be coming around to that view themselves. The band -- no longer signed to a major label -- released an album a few weeks ago, but also quickly followed it up by releasing a bunch of songs, liner notes and artwork for free via BitTorrent which you can find here. The band's manager, Aaron Ray, seems to recognize the importance of using free to connect with a larger audience. According to Dave Thier's article at Forbes:
For him, The Counting Crows is an ideal band for this project — they have massive name recognition and a well-known live show, but they aren’t seen as relevant in 2012. The deal gives old fans a low-barrier way to reconnect with the music, and BitTorrent’s massive install base pushes them farther into markets where record labels have little to no penetration, like Eastern Europe and Southeast Asia.

“The recorded music business is shrinking like crazy,” Ray says. “Recorded music is basically free – why are we beating around the bush? Counting Crows came off their label and embraced this new theology. It’s the best way. BitTorrent has the most installs, people come there for a reason. We need to be where the people are.”
What's unclear from the article is if they're also using the free promotion to drive people to buy other things (the album, live tickets, merch, etc.). It's always great to see bands embracing what the tech enables, but I definitely would like to see it paired closely with smart business models, rather than just "give it away and pray" that it helps the existing business model.

Still, in the meantime, we're being told across the globe that the only purpose for BitTorrent is "piracy," even as we see more and more artists using it to their advantage. That seems like a pretty big disconnect.

Filed Under: counting crows, drm, free


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  1. identicon
    Shadeyone, 14 May 2012 @ 7:21pm

    Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re:

    Just curious, how much of your music is played on the radio? I ask because before this gee whiz technology we like to call the internet, how else would you have been heard, would you have had the chance to be an artist back then?

    I'm actually wondering, because yes, while some folks are taking your music for free, how many are finding out about you because of that? How many new people are discovering your music because of programs like Spotify and the like? Guess what, if folks like your music, they will buy it, if they don't, then they'll download and maybe keep it.

    I'm sorry that folks are taking away from your lifestyle, but also remember that no one held a gun to your head and forced you to become this. If you want to play this game, you have to get into it and you take chances, just like everyone else. I can't think of any job market where you are guaranteed success, you have to work and earn it.

    If you are, then the best of luck to you. If not, then figure out why you aren't doing well and get with the program. The only things guaranteed in this life are death and taxes, I don't remember your or my success in life being one of those.

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