Musicians Realizing They Don't Need Major Labels Anymore

from the hello,-kickstarter dept

Music reality TV has become a key feeding ground for the major labels lately. Shows like American Idol, the Voice, X Factor and the like seem to be where the labels have been picking up some of their bigger name stars lately -- allowing the shows to help build up an initial following and then picking off the stars with typical record label deals. Except... it appears that some of those musicians are realizing that they don't need the labels any more. Jordis Unga, a singer who has appeared on two reality TV shows (Rock Star: INXS and The Voice), has decided that she doesn't need to sign a label deal. While she didn't win on either show, she did build up quite a following, and she decided that for her debut album, she might as well just hit up Kickstarter, and ask for $33,000. Which she got. In less than a day. In the first day alone her project on Kickstarter raised over $50,000.

Now, perhaps some will complain that she is now beholden to her fans, but that seems a lot better than being beholden to a multinational conglomerate who claims all ownership and control of your work. Others, quite reasonably, will point out that she built up some of this following by being on two prime time network national TV shows. That's absolutely true. No one is saying that the trick to being a successful musician today is to just go on reality TV. But the point is that if you can build up a following -- in any way possible -- the need for a record label diminishes. And there are more and more and more ways to build up that audience today. If the labels aren't worried about these alternatives, they're not paying very much attention.

Filed Under: american idol, jordis unga, reality tv, the voice, x factor
Companies: kickstarter


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  1. identicon
    Anonymous Coward, 14 May 2012 @ 12:52pm

    I have always said to my family and friends the best place to finish these shows is in 2nd place. Finishing 1st is a punishment as you have to sign to the label. Sure they say the winner gets so much money but I bet that money comes from the label in the form of an advance to the artist, an advance that the artist will NEVER be able to pay back given the fancy accounting game the label will play. Whereby finishing 2nd gives you the exposure of being on the show which gives you the fans and ability to go out on your own with your fans supporting you.

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