Musicians Realizing They Don't Need Major Labels Anymore

from the hello,-kickstarter dept

Music reality TV has become a key feeding ground for the major labels lately. Shows like American Idol, the Voice, X Factor and the like seem to be where the labels have been picking up some of their bigger name stars lately -- allowing the shows to help build up an initial following and then picking off the stars with typical record label deals. Except... it appears that some of those musicians are realizing that they don't need the labels any more. Jordis Unga, a singer who has appeared on two reality TV shows (Rock Star: INXS and The Voice), has decided that she doesn't need to sign a label deal. While she didn't win on either show, she did build up quite a following, and she decided that for her debut album, she might as well just hit up Kickstarter, and ask for $33,000. Which she got. In less than a day. In the first day alone her project on Kickstarter raised over $50,000.

Now, perhaps some will complain that she is now beholden to her fans, but that seems a lot better than being beholden to a multinational conglomerate who claims all ownership and control of your work. Others, quite reasonably, will point out that she built up some of this following by being on two prime time network national TV shows. That's absolutely true. No one is saying that the trick to being a successful musician today is to just go on reality TV. But the point is that if you can build up a following -- in any way possible -- the need for a record label diminishes. And there are more and more and more ways to build up that audience today. If the labels aren't worried about these alternatives, they're not paying very much attention.

Filed Under: american idol, jordis unga, reality tv, the voice, x factor
Companies: kickstarter

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  1. identicon
    Michael, 14 May 2012 @ 7:05am

    Re: Re: Re: Re:

    All very valid points you brought up. As you said, the middle-men are looking at ways to weasel money out of user content on YouTube which they have absolutely no right doing. I heard that several people are taking up lawsuits against the ones who are going around trolling videos for ad revenue by falsely claiming ownership, i.e. copyfraud. Aren't these the same people who throw a tantrum about how their intellectual property is being stolen?

    As for other things such as Kickstarter and such, there really isn't anything they can do. Artists can now receive direct funding by the fans, promote themselves and do it all without the greedy mafia cartel sucking them dry. The labels' fortunes were amassed by sitting back and reaping the profits of others, doing none of the hard work themselves. Their days of rooking artists of both their work and rightful profits are coming to an abrupt end; the writing is on the wall.

    Let 'em keep manufacturing their artificial 'sensations.' you know, those flavor-of-the-month, cookie-cutter, corporate-molded celebrities. They're building a house on sand and the storm is approaching ...and there isn't a single thing they can do about it.

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