El-P Embraces Early Leak Of New Album, True Fans Vow Support

from the that's-how-it's-done dept

I had a nice moment when I saw this and hesitated to write about it. As we see more and more and more artists (even Metallica!) embrace early leaked copies of their albums, it's getting less and less newsworthy—which is fantastic. Still, I was pleased to see that rapper/producer El-P (one of my personal all-time favorite artists, who I was lucky enough to interview briefly years ago) had a great reaction to the leak of his much-anticipated new album, expressing his support and offering up some reasons to buy:

elephant in the room: i know a lot of yall already got the album. im ok with that. if you enjoy it and can afford to support me doing more music hit up www.definitivejux.net and pre order. there are dope deals on there. love, el

The pre-order packages include some cool, if somewhat basic, extras like signed posters and limited edition colored vinyls. Judging from the reaction in the comments of the Facebook post, plenty of fans have downloaded it but still want the official copy, and some are even vowing to wait for its release rather than listen to the leak. One states that even if he didn't like the new album he would still buy it "as a thank you for your sonic contribution to my life". Now that's what true fandom looks like—and artists who cultivate it don't have to worry about leaks and piracy.

Filed Under: el-p, leak, reason to buy, true fans

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  1. icon
    MSC (profile), 30 Apr 2012 @ 11:56pm

    Re: Re: Understanding Musicians

    What dollars have been "lost"? Seriously, I'd like a real answer to that question. Are you asserting that anyone who downloads a copy of the leaked album now has a "reason not to buy"? If so, how do you quantify the number of people who would have purchased the album had it not leaked? Also, are you factoring in the extra PR/hype/marketing that comes along with having your album leaked early?

    Let's face it - in some circles, if your album doesn't leak early then that means no one gives a crap about it. If people want it badly enough that they'll download an early copy that has been leaked then at least some of them will be lining up to buy the album and/or other goodies. (Don't forget that there's a difference between selling 'just music' and selling 'music and lots of other cool, related stuff.' Losing a few pennies on the 'just music' is worth it if you make dollars on the 'other cool stuff.')

    How are you calculating his loss in this scenario?


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