El-P Embraces Early Leak Of New Album, True Fans Vow Support

from the that's-how-it's-done dept

I had a nice moment when I saw this and hesitated to write about it. As we see more and more and more artists (even Metallica!) embrace early leaked copies of their albums, it's getting less and less newsworthy—which is fantastic. Still, I was pleased to see that rapper/producer El-P (one of my personal all-time favorite artists, who I was lucky enough to interview briefly years ago) had a great reaction to the leak of his much-anticipated new album, expressing his support and offering up some reasons to buy:

elephant in the room: i know a lot of yall already got the album. im ok with that. if you enjoy it and can afford to support me doing more music hit up www.definitivejux.net and pre order. there are dope deals on there. love, el

The pre-order packages include some cool, if somewhat basic, extras like signed posters and limited edition colored vinyls. Judging from the reaction in the comments of the Facebook post, plenty of fans have downloaded it but still want the official copy, and some are even vowing to wait for its release rather than listen to the leak. One states that even if he didn't like the new album he would still buy it "as a thank you for your sonic contribution to my life". Now that's what true fandom looks like—and artists who cultivate it don't have to worry about leaks and piracy.


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  1. icon
    MSC (profile), 30 Apr 2012 @ 11:45pm

    Re: Re: Re: Re: Re:

    Instead of putting words in his mouth and ascribing feelings to him, why don't we just ask him to clarify?

    You say that he is "hurt" and has been stunningly disrespected, and that given the limited choices he came out publicly and said the only thing he could say in the situation. You feel he has to "beg" his fans for "alms" of financial support.

    Masnick & Co. (myself included) believe the artist's words at face value. We believe he "gets it" and that he's using the leak to generate extra PR and marketing. We read his words and see an artist who chooses to engage with his fans and does not overreact to what might be considered a "bad thing." We don't accept that he's "begging for money" when he reminds his fans that there's other cool stuff beyond the leaked music.

    I propose that Leigh Beadon contact El-P and seek clarification. Let's ask him how he feels about the leak, whether he feels "dissed", and if he thinks he has to "beg" for money. Does he feel his career has been "hurt" by the leak? Or is it good hype?

    If he agrees with the AC then I will gladly eat crow.

    Leigh, what say you?
    -MSC

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