Web Documentary: How The Internet Changed Heavy Metal

from the hint:-for-the-better dept

A few weeks ago, I wrote about an upcoming web documentary by Metal Injection looking at the impact of the internet on heavy metal, among other things. The internet-focused episode was released last week, and it contains lots of interesting tidbits about the metal scene's reaction to changing technologies.

I say "tidbtis" because the format of the documentary is a little frustrating. It jumps rapidly back and forth among interviews with a huge variety of people including musicians, promoters, journalists and label representatives. It's kind of hard to keep track of who everyone is, and nobody really gets the time to make longer, more complex points, which also means there are a few quotes that are hard to interpret without the surrounding context. Nevertheless, there are some great views expressed, most of which will be familiar to Techdirt regulars.

At its core, the metal scene (like most music scenes) seems to be embracing the internet. One thing I found interesting was the number of people who clearly accept what's happening even if they don't entirely approve of it: whether they think that there is too much crappy music out there now, or that file sharing is bad for artists, they acknowledge that these things are here to stay and the only thing to do is embrace them and move forward.

There is also a running thread of the idea that the metal genre is especially well-positioned to build online business models, because metal fans tend to be big consumers of merchandise, and have a huge appreciation for large-form artwork and appealing physical products. Several people point out that it's no surprise the metal world embraced filesharing, since the golden age of heavy metal was fueled by tape trading—a topic that's discussed in more detail over at the Metalluminati blog.

You can watch the full documentary below.


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  1. identicon
    Anonymous Coward, 25 Apr 2012 @ 6:51am

    Re:

    Forgive me if I'm wrong, but hasn't this been noted on this site in the past?

    Even when the band was offering the music for free off their own sites people were still buying physical copies.


    I have had the same reactions myself, although music has never enthralled me in that way, but I have "obtained" certain copies of games and went on to purchase it a few times over as gifts or to get access to more content.

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