Cargo Cult Reverse Activism: Maximalists Think That If They Use Social Media They Can Counteract Public Concerns

from the yeah-that's-how-it-works dept

We've talked in the past about cargo cult science and how a rather superficial understanding of complex situations leads people to only copy those superficial elements in the belief that they are why something works. Then, of course, when it doesn't work, they're confused. It's why South Pacific islanders thought that if they staffed the airport, American soldiers would return with supplies. It's why GM thought that if they just rebuilt the NUMMI plant inch-for-inch, they'd get the same production elsewhere.

I'm left thinking about this as I read about how some IP maximalists at a gathering about how to "counter" the public are discussing the importance of social media and their own usage of it. Even reading about the discussion sounds oddly stilted -- like your parents trying to sound cool by using youth slang:

The role of social media in promoting IP will be a key topic. For example, both USPTO Director David Kappos and EPO President Benoit Battistelli regularly write blogs about their respective offices.

The offices represented on the panel also use Twitter and Facebook as well as conventional media such as TV to communicate with users and society generally.

Oh my goodness. Can you believe it? They blog? They use Twitter and Facebook? They must know everything!

Perhaps, at some point, they'll realize it's not the usage of social media that made a difference, but the fact that the people using social media find these issues to be serious and important, and don't believe the official explanations for why they have to lock down content.

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  1. identicon
    Anonymous Coward, 18 Apr 2012 @ 8:07pm

    Re: Dont underestimate this...

    Honestly its kind of hard to take them seriously, its been what 16 years since Napster and I'm yet to see them run a campaign that doesn't inspire either outrage (ridiculous lawsuits) or mockery (Those copyright advisory notices and ads) in the general public.

    Their danger tends to lie in their political reach (and ability to get buy in to some really interesting interpretations of laws) rather than their social swiftness, heck these are the same people who have a major line of business selling movies about Small bands of good people triumphing over the Evil Empire and have not yet deduced that they've become the Evil Empire, they are stacking the cultural viewpoint on themselves.

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